HOW WE STARTED
Soul Ties Collections is a black-owned clothing brand based out of Fort Lauderdale, Florida. We started off as "Toxic Traits" in 2020 and were eager to start selling products. Then, quickly realized that we prematurely launched our brand and souly focusing on toxic behavior wasn't the way to go. We decided to rebrand because our vision wasn't clear and we wanted to stand for something bigger.
The phrase “soul ties” has a negative connotation behind it, but if you look beyond that, it also has its positives. Soul ties evoke multiple emotions in us and that's what we want to do with our brand. The number one thing that connects everyone in the world is emotion. Emotion is characterized by a strong ethic and dedication. Our brand will display the 4 types of soul ties: the physical, the emotional, the spiritual and the social.
OUR MISSION
Soul Ties Collections serves to motivate and inspire others , by representing the importance of self-preservation and self-love. If you give into your emotion, you lose yourself. You must be at one with your emotions, because the body always follows the mind.